LG made huge profits during the festive season sale, thanks to the 2019’s flagship smartphone- LG G8X. Down from its original price- Rs. 49,999 to just Rs. 19, 990, the flagship device sold like hot cakes on Flipkart giving the veteran brand a record revenue of Rs. 350 crores in less than 12 hours. I am still doing the math around LG’s profit-loss game with yearly schemes of selling flagship phones at one-third of their original cost. Technically phone business isn’t LG’s focus area in India since last few years. The brand needs a new strategy, new product portfolio and an aggressive marketing plan to revive its lost market share to Samsung and Chinese brands.
